Thursday, October 27, 2005

Online Treasure Hunt For Budget Rent A Car

I love these things!

A year or so ago Jeep did an online GeoCaching competition - effectively a high tech treasure hunt.

Now Budget Rent a Car have done one - and you don't need a GPS machine.

Here's how it works: Video clues for four new cities per week, for four weeks, can be found at the Up Your Budget site (developed by Design 4 Results). There will be a new video clue there each day of the week for each city (but the name of the city isn't shared - treasure hunters are left with only a region and must discover the city themselves). (Via MarketingVox)

Up your Budget Site is here

Daily clues here

Thursday, October 20, 2005

Behavioural Targeting Example - Eyeblaster

This example is very good.

Load this page, click on 'reset' (top right hand corner) and reload the page

Mouse over the ad at the top, and select a genre of music to sample - Rock, Country or Hip Hop.

Then click on 'next ad' (top right hand corner) and you get an ad specific to the genre that you selected.

You Can Even Buy Conkers on Ebay

Twenty Conkers (picked up off the ground) for £1.99, plus P&P

Wednesday, October 19, 2005

Monday, October 17, 2005

Mini - Create Your Own Roof

Innovative site from mini, allowing users to select a roof pattern - Roof Studio

Then print it, and put it onto your own roof. Also upload your own designs.

Via Adrants

Thursday, October 06, 2005

New Burger King Micro Site - Power Sitting

Here. Very odd, and even more so for starring Harry Enfield, lookin glike a cross between Tim Nice But Dim and the vicar from Dick Emery. Will be lost on the American target audience, of course.

Impossibly Cute - iPod nano Clothing

The ultimate unofficial brand extension

Monday, October 03, 2005

Vanishinjg Point

Vanishing Point consists of a map of the world connected to a database fed by news coming from several international newspapers. The visibility of each country on the map results from the quantity of media coverage the country receives, so those countries that do not make the news disappear progressively.

Via GianPaolo

New British Guinness TV Ad

All about Evolution

Nike Ad Example from Eyeblaster

Made by AvenueA

Video on the page
Related Posts with Thumbnails