Wednesday, June 06, 2012

Tesco's F&F Pop-up Shop - great use of technology in retail

On Saturday I visited Tesco's F&F Pop-up shop in Covent Garden.

F&F is an online-only range from Tesco, and this shop used lots of the latest techniques in retail, for example:

No sales - you couldn't buy anything in store, but you could try things on.  This meant that the shop didn't have to be re-stocked during its 4 day run, but all sizes were stocked, so that people could try them on.

Online ordering - you could however order online in the shop, to be delivered to either your home, or to your local Tesco store.  You could get next day delivery to the Tesco in Covent Garden.

Photo sharing - you could get your photo taken in a special area downstairs, and then tweet or post on Facebook for feedback from your friends

Augmented reality - All of the clothing tags were Aurasma-enabled - see video below:

Clearly a lot of work went into the 4 day pop-up.  Let's hope they learn lots and can innovate even further!

1 comment:

Amy Nichols said...

Have a read of our blog - we researched the shopper's view of the F&F shop..

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