Thursday, October 31, 2013

Halloween Campaigns 2013

As Halloween grows larger every year, brands are putting more and more effort into doing things around it.

Here are some examples from this year:

O2 are adding a Halloween element to their 'Be More Cat' campaign

& using today's promoted trend on Twitter to get people to enter a competition by searching #HalloWin to find a secret code (it's 666)





Tide (part of a series - see more by searching for the  #ScaredStainless hashtag - which are also being used on Digital Out Of Home sites)


Marks & Spencer

Pizza Hut

More Vine examples at Unruly and The Realtime Report

Audi on Instagram

Gatorade on Instagram

Domino's are asking people to make a 'Box o Lantern'

See patterns to cut around on their dedicated Pinterest page

Asos are doing a 'Tweet a Scary Selfie' competition on Twitter

Any good ones I've missed?  Tell me in the comments or on Twitter (I'm @dancall)

See last year's examples here

Wednesday, October 30, 2013

The Great Phone Swap

Nice stunt:  iPhone users at a Swedish festival were allowed to charge their phones for free, but use a Sony Xperia while their phone was charging.  More than that though; the new phone had special offers, and even an Instagram competition where you could win.

A good way to get people to put your product through its paces.

Monday, October 28, 2013

How ads will look on Instagram

Some examples shared already (but not yet seen by me 'in the wild')

All are using existing photos that had high levels of engagement, with a discrete 'sponsored' logo in the top right hand side.

You can see the Instagram advertising page here


(Used earlier here)

adidas hoops

(used earlier here)

Lexus USA

(Used earlier here)

Ben & Jerry's

(Used earlier here)

More examples on Techcrunch here

Thursday, October 24, 2013

Call of Duty trailers on Instagram

These have been appearing for a few weeks:

(Note that they're not new 'Instagram ads' - they're short videos posted to Instagram)




They're not using the full 15 second allowance, and they're clearly not made with a mobile.

The game launches on 5th November - I'll update with more videos as they appear.

Wednesday, October 16, 2013

Asos discount codes on Snapchat

A really nice use of Snapchat - on 4th October Asos sent about 10 different discount codes to their followers.  You had to write the codes down quickly (or - um - take screengrabs like I did) because they disappeared after ten seconds.

Asos are 'asosfashion' on Snapchat - follow them for more

The Paper Kites: Young


The Paper Kites: Young from Oh Yeah Wow on Vimeo.

"7 days to shoot 350+ faces, 10 days to assemble 4000+ photos. Oh Yeah Wow & The Paper Kites present: Young"

Created by Oh Yeah Wow for The Paper Kites

Tuesday, October 15, 2013

Three examples of brand campaigns on Buzzfeed

Buzzfeed is currently going from strength to strength - a new UK office doing great things, 85m monthly uniques globally, and profitable.

Brands have been using it for a while, using their own content channels, rather than using banner ads.

Here are 3 interesting things, in keeping with both brand values and the rest of the content:

Virgin Mobile - 10 movie plots that would have completely changed if they had cell phones

Virgin Mobile - 11 Things No One Wants To See You Instagram - done when Instagram for Android was released

Toyota - The 20 Coolest Hybrid Animals

Monday, October 14, 2013

"Time to f**k with some customers"

There's a new Carrie film coming out apparently...

This has had 35m views in 7 days.  Just part of the trend towards using hidden camera TV formats for ads (see also 'red button in Belgian market square' and lots more)
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