tag:blogger.com,1999:blog-8583128.post135527770437081532..comments2024-03-11T12:09:20.304+00:00Comments on Digital Examples: Drake knows how to market an albumDanhttp://www.blogger.com/profile/11735828140954046581noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-8583128.post-28744626269983435072010-05-27T00:43:09.486+00:002010-05-27T00:43:09.486+00:00It is a different music industry these days. Grea...It is a different music industry these days. Great for this kid, he used his context very well.Pablo Edwardshttp://www.superiorpromos.comnoreply@blogger.comtag:blogger.com,1999:blog-8583128.post-38277258552159862092010-05-26T12:04:00.046+00:002010-05-26T12:04:00.046+00:00Hey Dan, good post. Interestingly, many artists wh...Hey Dan, good post. Interestingly, many artists who develop great marketing strategies themselves are finding the DIY route a more profitable route to go down. I can see marketing folk at Drake's new label frantically trying to showcase 'fresh' marketing concepts to him, only to be laughed out of the room. Young musicians are often more in tune with what is going to work than their manager or label. Which means somewhat of a realignment in 'who does what'. Labels used to be of value for their deep pockets, their access to distribution and their ability to market the acts well. Now pockets aren't that deep, distribution is not so big an issue, and marketing is still, at many labels, based on the out-moded 'OUT NOW' model. You might find this post I wrote on the Renaissance of Music of interest...http://tinyurl.com/3x574n6citizensoundhttp://www.citizensound.netnoreply@blogger.com