BK's Instagram Stories Burger

A great example of using a new media format -

Burger King in Spain used the polls feature in Instagram Stories to help people to design their own Whoppers.  Once you'd made your choices you got a voucher to go to order the burger in-store.

They also took the most popular burger, created from the most popular poll answers, to create a limited edition burger, sold at Burger King restaurants across Spain.

Really well done!