KitKat's 360° Video Ad

A very good example of what you can do with 360° - and apparently it had a 28% completion rate.

Trinny Woodall on Instagram

Another one from Stockholm ladies, for this week’s Friday Twinning 👯‍♀️… You know I never usually pick a dress but Chloe @chloedallolio found this sunshine yellow one with its delightful floral print, from H&M very popular this season, and in my TRINNY LONDON yellow…. I would wear it with a belt and a chunky wedge… Chloe, who has a curvier figure, would wear it as it is, no belt and a little ankle boot.. oh and she would totally do it with a strong lip to balance the strength of the yellow… we are in fact both wearing a fuchsia @trinnylondon LIP LUXE in Pookie… SUMMER IS COMING! ☀️👯‍♀️ SUMMER IS COMING!! ☀️👯‍♀️

A post shared by T R I N N Y (@trinnywoodall) on May 4, 2018 at 9:31am PDT

A colleague alerted me to 'the resurgence of Trinny' on Instagram.  Trinny Woodall, one of the presenters of iconic 90s fashion show What Not To Wear, is now presenting her own mini shows on her own Instagram channel.

In the clips she goes into stores - with their permission - and does some quick demonstrations of how to wear different looks.

In this one she brings her friend Chloe, to show how a dress would look on a larger size model.

This is very similar to what the Chinese site ShopShops is doing.  In their version their influencers go into stores, demo the products, and also allow people to shop along.

I'm sure Trinny (& many others) will be doing this soon in the UK.