Thursday, November 26, 2015

Snapchat sponsored lenses for the Peanuts movie

Lots of fun - these apparently were available in the US for the opening weekend of the film.

It's pretty hard to measure what impact these would have on ticket sales, but they're going to spread the word about the film!

More here

Friday, November 20, 2015

Using Snapchat for location-targeting

There's a great example of location-based targeting in AdAge, showing how P&G used it to promote a special Star Wars edition of its CoverGirl cosmetics, only sold in Ultra stores in the US.

P&G created special filters for photos that could only be used near the stores, and was able to track sales by missing out some stores so that they could test (potentially) exposed and unexposed shoppers.  No results are published, but it's a great illustration of what can be done.

"Snapchat offered something else that made it attractive to P&G: geo-targeting. P&G was able to set up geofilters around a majority of the 868 Ulta stores across the country stocking the Star Wars line. When people went to post a photo or video to Snapchat within a certain proximity to the stores, they could place a branded overlay, or filter, atop the post so that anyone they shared it with through Snapchat would see the cosmetics line as well as CoverGirl's and Ulta's branding.


For the CoverGirl campaign, P&G received three statistics from Snapchat: 1) how many views its ads received 2) how many times people used the branded filter and 3) how many times people swiped over to see its branded filter when posting to Snapchat vs. the number of times people actually used it, which Mr. Rose described as akin to the ad's engagement rate.

In order to correlate those numbers with in-store sales, P&G had to isolate a few things. It limited its campaign to Snapchat only and didn't run those ads around every Ulta store in order to create a control group. And the campaign only featured two versions of the creative, one for each of the collection's two product lines. As a result, P&G was able to cross-reference sales between the stores it advertised and the ones it didn't and could drill down to see how many more sales of which of the collection's two product lines the geo-filtered stores generated, which could then be attributed to the Snapchat campaign."

I think that Snapchat is one of the most distinctive new channels to emerge in recent years - like Twitter and Instagram it's unlikely to be mistaken for anything else, and it has its dedicated fans.

Full story here

Brands using Twitter's ScratchReel

ScratchReel is a new image format only available on Twitter, which allows you to go more forward or rewind the video

Twitter showed it off here:

Sadly it doesn't work embedded into Blogger, but have a play with these ones -

Ford Italia



Wednesday, November 18, 2015

Patti LaBelle's Sweet Potato Pie

Patti LaBelle is not marketing her own Sweet Potato Pie in Walmart, and apparently it's a smash hit, thanks in part to YouTube Vloggers like this guy.  Apparently they were selling at a rate of approx 1 a second over the last weekend.

(2m views in a week)

Full story here

Tuesday, November 17, 2015

Ona Tousun Côté Foot's 'Choose Your Own Adventure' Football Game

Ona Tousun Côté Foot, a football community created by Credit Agricole, the French financial cooperative, who is a sponsor of Euro 2016, has done a lovely little 'choose your own adventure' thing on Twitter, using football vines.

This is the first tweet - you reply with either #Pass or #Run

(Sadly the vines don't seem to work embedded - see it here)

I replied #Run and got this Tweet & vine back:

I then decided to #Dribble - I wasn't going to share the ball - but then got this Tweet and vine back:


What a fun little thing!  Clearly pretty easy to set up, but what a great idea.  If you get all the way through you get a chance to win Euro 2016 tickets.

Play it yourself by starting here

Friday, November 13, 2015

360-Degree Video Ads on Facebook

Just launched - these are fun!

This year, step out from behind the camera and join in the moments going on all around you. They're the memories that'll last a lifetime.
Posted by Ritz Crackers on Tuesday, 10 November 2015

"Facebook is starting to test 360-degree video ads with a handful of brands including AT&T, Samsung and Nestle, all of which can be seen below. Facebook officially introduced the virtual reality-lite video format on its desktop site and Android apps in September, and the social network is now bringing 360-degree videos -- and ads -- to Apple's iPhones and iPads.
In addition to the brands advertising 360-degree videos on Facebook, publishers including ABC News, BuzzFeed and Nickelodeon have begun posting all-angle videos to the social network, which can also be watched using Samsung's Gear VR virtual-reality headset.
And to attract more 360-degree videos to its service, Facebook has added a way for anyone operating a Facebook page to post 360-degree videos, including a way to edit the initial camera angle and vertical field of view before uploading the video. The company has also created a dedicated site for creators, publishers and brands to learn more about producing 360-degree videos."

More examples here

Friday, November 06, 2015

John Lewis - #ManOnTheMoon

As regular as clockwork, the new John Lewis Christmas ad has come out, the day after bonfire night

The message is 'show someone they're loved this Christmas', with Aurora singing Oasis' Half A World Away, which was also the theme tune to the TV show The Royle Family

It should be a very Merry Christmas for Noel Gallagher)

Thursday, November 05, 2015

Oreo #Wonderfilled

Very entertaining videos





Wednesday, October 28, 2015

Zola, Jess and Jarrett too

I've debated over posting this.  It's not particularly relevant to this blog (to put it mildly) but it's a good illustration of why Twitter is sometimes the best party, the best fun.

It's a long, rambling tale of a Hooters' waitress's wild weekend in Florida, and all the far out scrapes that she gets into.  It's quite extraordinary - it would make a good film.  No dodgy pictures in it, but quite a lot of 'adult content from the outset and throughout', as they'd say in Geordie Shore.

Read it on Storify here:

(Or on Imgur here)

The Tweets have since been deleted, but Zola's account is still active.

It's remarkable for being one of the first things I've seen for a while to come from nowhere and go properly viral, without any sort of feature in the mainstream press - even BuzzFeed haven't mentioned it - because it refers to crimes (a lot) and some of the people must be (quite) easily identifiable.

(Update - Complex has now written about it, pasting in the entire story)

(Update - BuzzFeed now has it too - looking at Twitter's reaction to it)

(Update - The Daily Mail's report ties it to a reaction from the director of the film Selma)

However it's been trending on Twitter all day - Twitter seem to think that 'Zola' is trending because of the footballer, and so on.

It's also spawned lots of memes, for example


& casting debates

Update - Washington Post's account of the events, with court documents etc

(There are now lots of blog posts, Reddit discussions and more that I'm not going to link to - it goes to show that these days it's very hard not to leave a trail and a permanent record of what has happened)

Twitter's first TV ad

This will be shown on TV in the US to capitalise on the World Series, and focussing on Moments

I like it; it makes Twitter look like a party, which it is, if you understand how to use it.

More here

& this is their Tweet announcing it

Thursday, October 15, 2015

SPP - Earth 2045

Great work from SPP, a Swedish financial services company.

Above is the trailer - see the full experience (in English) by clicking the link below

The site shows a video of what the world will be like in 2045, with a good and bad scenario which you can switch between, a tiny bit like Honda’s Civic R film The Other Side from earlier this year

Tuesday, October 13, 2015


Channel 4's reality show Hunted ends this week.  The point of the show, filmed in the summer, is to highlight the power of the surveillance society by challenging people go on the run for 28 days without being tracked down.

I've always been a big fan of 'on the run' books, like The Thirty Nine Steps, Rogue Male, and Ordinary Thunderstorms, and I really enjoyed this show too.  It's been fascinating to see what your digital footprint can say about you, for example:

The authorities (represented by the team of hunters in the show) can track cars on motorways through number plate recognition - but not, generally speaking, on other roads

A phone call gives your location away - and the contents of rext messages can be read too (in one case they tapped the phones of fugitives friends - I'd love to see the contracts that the contestants signed)

You can see lots from discarded devices - one thing the hunters do is searh the homes of the fugitives.  Any devices are taken and then hacked into, so that they can read messages and so on, and even clone devices once they know someone's number, so that they can can follow what is happening on the handset's accounts and apps in real time

Search history on sites like Trip Advisor can be deduced from regular emails - if you've been searching for information on Wales, TA will send you lots of Welsh picks in your next newsletter

I think it's going to be interesting to see how a second series works because future fugitives will be wise to these techniques.  My advice would be to use things like Snapchat where the messages are deleted after sending, and obviously to use as many non-digital channels, like writing letters to people, as possible.

It's also unclear how specific the rules are.  Almost all of the hunted have been charging around the country (they can't go abroad) so is this in the rules?  Surely it would be better to pick one very good hiding place (maybe in your own street) and stay there, incommunicado.

Note - not everyone likes it, and it has to be said that given that all the fugitives have a camera operator with them, there are other ways the hunters may be tracking them down.

Update - When it came down to it the final episode was a bit of a disappointment.  None of the 4 still on the run were captured, and they introduced a new element where as well as staying on the run they had to get to a secret rendezvous undetected.

It was interesting to see that when both groups of two met up at the end they knew each other (prosumably Channel 4 had held briefings with all the participants), and that, while the show had implied that they went on the run at different times, if they were ending at the same time they must have all started at the same time.

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