Good Examples of Digital Creativity and Media Usage including online advertising, web sites and search marketing. Compiled by Dan Calladine, Aegis Media - dan.calladine@aemedia.com All views expressed are my own.
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Monday, May 09, 2005
Yahoo BWM Ad Integration - Going too Far?
An ad for BMW 3 Series on the US Yahoo finance site shows some interesting integration - all of the 'E's on the page have been turned into '3's. Neat idea - but is it going to alienate site users?
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