Sponsored User Generated Content - Coke + Mentos + Eepybird

Google put the pieces together to get this video made. They hooked video makers EepyBird with Coke and Mentos to make this incredibly ambitious 'Domino Effect' video, shown exclusively on Google Video. Straight after the video there's an ad for an official Coke competition to make an even better video, to be judged by EepyBird, and the prize includes being in their next video.