Good Examples of Digital Creativity and Media Usage including online advertising, web sites and search marketing. Compiled by Dan Calladine, Aegis Media - dan.calladine@aemedia.com All views expressed are my own. This blog currently receives about 150 unique visitors per day, according to Google Analytics. Follow me on twitter - I'm @dancall
Friday, January 26, 2007
The Heidies Take Over Diesel.com
This is an interesting one - for the last week the Diesel.com website has been hijacked by two girls who call themselves The Heidies, and are after their 15 megabytes of fame.
The site will revert to Diesel pretty soon, but the archive of their activities are on YouTube here.
This seems like an interesting way of attracting viral attention - I wonder how it was seeded..?
heidie1and2 is an enticing attempt to build interaction with web 2.0 and I think it will succeed.
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