Mitchell & Webb's Apple Mac Ads

I love these new ads for the Apple Mac. Effectively copies of the American ads from last year they feature Mitchell and Webb from TV's Peep Show (and of course their own sketch show) as the uptight PC and the funky Mac.

I think that M&W have created their personas so well that the ads work easily as well as the originals, and having shown them to a colleague who was totally unaware of their previous work, I can vouch for the fact that they get their point across even to non-fans.

I would even go so far as to say that these are the best ads made by British comedians since Fry and Laurie's ones for Alliance & Leicester ("compact & bijou") in the eighties.

See them all here, or on YouTube here

Also, it won't harm the chances of their first movie Magicians finding an international audience.