To mark the 200th post on my stats blog, here's my first post aggregating some of the best of the stats. These are my ten favourite examples of money being made, often in imaginative ways, in the new digital world.
There are lots examples of brands, companies and sectors suffering as a result of the power of the internet; these are examples showing that real money is being made, often using new business models.
Music
Xbox 360 users buy 3.8m music tracks a month
After being featured in a YouTube user-made video, Chris Brown’s song Forever went to No. 4 in the iTunes chart and No. 3 on Amazon’s MP3 chart
Social commerce
The ‘causes’ app in Facebook has raised $10m in 2 years
Dell has generated an estimated $3m from its twitter accounts
Virtual goods
Chinese site QQ generated an estimated $500m from virtual goods sales in 2008
12% of Americans bought virtual goods in the past 12 months
Mobile
The iPhone app store generates an estimated $2.4 billion dollars per year
A typical iPhone has $80 worth of apps loaded onto it; only 7% have no paid apps
Brand assets
The Tony Hawk brand is worth over $1bn, largely generated through digital means
& finally...
The website LOLcats was sold for $2m in 2008, two years after the website was created
No comments:
Post a Comment