Good Examples of Digital Creativity and Media Usage including online advertising, web sites and search marketing. Compiled by Dan Calladine, Aegis Media - dan.calladine@aemedia.com All views expressed are my own.
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Thursday, January 07, 2010
From gaming to reality
Nice example from Sony: Lucas Ordonez went from being a Gran Torismo player to being a real life GT4 racer, via a competition. It's part of the 'make believe' programme - anything that you can imagine you can make real. Full background here
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