Good Examples of Digital Creativity and Media Usage including online advertising, web sites and search marketing. Compiled by Dan Calladine, Aegis Media - dan.calladine@aemedia.com All views expressed are my own. This blog currently receives about 150 unique visitors per day, according to Google Analytics. Follow me on twitter - I'm @dancall
Monday, August 02, 2010
Spots vs. Stripes
Spots vs. Stripes is a new initiative from Cadbury.
As part of Cadbury's sponsorship of the the 2012 Olympic and Paralympic Games they've been holding a competition to create a new pocket game to be played by 2 or more people.
Games have been submitted and the final 10, as picked by the judges are on show here. The top 2 games will be sent outro 25,000 people to play.
To add extra depth to the campaign there's a Spots Vs Stripes site, and you sign up to play for Spots or Stripes on Facebook. There is also a series of Spots Vs. Stripes events planned, like this one in London.
Oh - and there's a new ad to support it all too:
Very well done!

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