Colleagues at Carat in Sweden have just launched a sponsored trip on Gowalla for their client Oddset, a gambling company that offers live betting on the Elitserien premier Ice Hockey in Sweden.
12 arenas have been set up with bespoke badges - any fans checking in at 3 of the arenas qualify as having done the trip.
The first 1,000 to do the trip win a pair of tickets to any game (excluding the playoffs)
It's the first proper campaign using Gowalla in Sweden.
Good work!
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