Good Examples of Digital Creativity and Media Usage including online advertising, web sites and search marketing. Compiled by Dan Calladine, Aegis Media - dan.calladine@aemedia.com All views expressed are my own.
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Tuesday, February 07, 2012
Car keys control digital posters in Berlin
Excellent work by Mercedes. Players could control the posters using their car keys.
So clever. Why ask people to download an app when you can do work at the back end to let them use the car keys that they've already carrying..?
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