#55SecondsToLive is a new campaign from fashion brand 55DSL. It's like a tweet race, but when each level of tweets is reached new content gets released.
It was inspired by the brand's recent launch in India, where they used the theme 'Paint Your Town' and got street artists involved. This has been extended online where people can paint the web with their ambitions, through the medium of twitter.
As they get to each threshold one Tweet will be judged the most creative, and that user will get a prize.
At the time of writing it's still all up for grabs, so get involved!
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