Good Examples of Digital Creativity and Media Usage including online advertising, web sites and search marketing. Compiled by Dan Calladine, Aegis Media - dan.calladine@aemedia.com All views expressed are my own. This blog currently receives about 150 unique visitors per day, according to Google Analytics. Follow me on twitter - I'm @dancall
Friday, February 14, 2014
Kidrated - Video Reviews by Kids
A friend Simon, and his partner Natalie, have set up a site and YouTube channel called Kidrated. It's a site to review London attractions, for kids, by kids.
At present there are 99 videos on the YouTube channel, with more in store to upload in the next few weeks. The aim is for kids to start making their own - there are tutorials to show you how to - and also 'Mum Reports' where Tiff, the resident mum, reviews things from a parents' perspective.
There are even short film reviews:
The site came about because Simon realised how much of his son's online use use video, and how his son and his friends would rather watch videos than any other sort of content. (This also ties in with research that I took part in for Tremor Video last summer).
The other thing I like about it is that it's a great example of a local niche site, albeit a very big niche.
Good luck Simon - let's see this take off!

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