BK branded a motel, and groups of friends could visit and eat the new TenderCrisp Chicken Burgers, effectively cheating on the Beef. Once at the hotel people had to check in on Facebook, and share photos of them eating the Chicken. The hotel was fully branded to BK, but had no beds!
I love this pre-roll, featuring the voice of the man who narrates Cheaters on TV.
Full info here
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