Nescafe's Alarm Cap

Nescafe has made a jar lid that works as an alarm clock, waking people gently with sound and light.  It's part of a bigger trend of brands making interesting things - see also Coca Cola's 'second life' bottle tops, and Budweiser's Red Lights.

This is lots of fun, and it's easy to snark (Where can you get one?  How many of the 'opinion leaders and media personalities' drink instant coffee? Or sleep in the same room as a jar of coffee?) but it's an interesting idea.

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