Good Examples of Digital Creativity and Media Usage including online advertising, web sites and search marketing. Compiled by Dan Calladine, Aegis Media - dan.calladine@aemedia.com All views expressed are my own. This blog currently receives about 150 unique visitors per day, according to Google Analytics. Follow me on twitter - I'm @dancall
Thursday, June 05, 2014
Sainsbury's 'Food Rescue' site with Google
This seems like a very obvious idea: Sainsbury's & Google have collaborated on a site that lets you search for inspiring recipes to avoid wasting food.
For example, if you have some broccoli in the fridge that you need to use up, it recommends 20 recipes that you could make. You can search through your keyboard, or through voice, and also include multiple items, and also exclude items (it was sadly unable to come up with any recipes that included both broccoli and chocolate).
I should also point out that any recipe site worth its salt also lets you search by ingredient; but well done to Google and Sainsbury's for seizing the moral high ground on this.
See the site here

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