Good Examples of Digital Creativity and Media Usage including online advertising, web sites and search marketing. Compiled by Dan Calladine, Aegis Media - dan.calladine@aemedia.com All views expressed are my own. This blog currently receives about 150 unique visitors per day, according to Google Analytics. Follow me on twitter - I'm @dancall
Wednesday, March 18, 2015
Victoria Pendleton is Switching Saddles
This is a very ambitions idea from Betfair. They're sponsoring Olympic cycling gold medal winner Victoria Pendleton to 'switch saddles' to become a jockey, hopefully to ride in next year's Cheltenham Gold Cup.
It'll be interesting to see how it works. There's every chance she can do it, given her skill and determination, and it should generate lots of video for Betfair to tease out over the months, plus some great PR coverage if it comes off.
More here
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