Apple Music - The History of Sound

Apple has produced this lovely ad to promote the launch of Apple Music.

I think the battle between Apple and Spotify (& Google and others) for music streaming will be very interesting.

Apple is striking its own path - no free level, and curated radio, appealing to the more creative and richer end of the market.  I think their idea of curation is very interesting, hiring Zane Lowe and others from the BBC, and letting them make shows and pick music.

Spotify, on the other hand, is all about big data, and trying to use your past choices and the context you're in (time of day, location) to suggest music to you.  Google will I'm sure do similar things when they properly launch their YouTube music offering.