Monday, November 28, 2005

Browser Stats from AdTech AG - Firefox Users click Less than Explorer Users

Some new browser stats from AdTech AG (not to be confused with the Ad:Tech conference etc)

Only 0.23 per cent of Internet Explorer users click on online advertisement. However, this is still twice as much as Firefox users (0.12 per cent).

Nearly 12.5 per cent (12.41 %) of the European users go online with Firefox - an increase of nearly 40 per cent compared to march this year.

The data shown was gathered from 2,000 websites, from August to October 2005. Several billion banner requests were evaluated, which were transferred from the users' browsers to the adserver and then evaluated from this for banner delivery.

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