Thursday, September 14, 2006

The Value of a Paid Placement on YouTube

Here's an interesting thing.

The new trailer for Casino Royale appeared on YouTube on 7th September various times by fans.

This version has been seen 26,000 times in one week.

Today, Sony put up exactly the same trailer, and so far it's been seen 417,000 times so far. & linked to by users (including presumably posted into blogs) an incredible 192,000 times. Shows the difference the prominence of the home page placement makes!

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