Fiat Street Evo

Fiat Street Evo is a very, very clever campaign from Spain.



To promote the new Fiat Evo Leo Burnett created an app that would read street signs as if they were QR codes.  Each street sign would give different information about the car, and this effectively turned the streets into a free outdoor campaign for Fiat.

They also added a game element, with prizes hidden in some of the street signs.

I think this is absolutely great. I love it when people find new uses for existing objects or signs.

Very well done!