In 2005 the German agency Nordpol won a Gold 'Direct' Lion award at Cannes for a campaign called Channel Hopper that involved two TV ads that were shown simultaneously on two different TV channels, SAT.1 and ProSeiben, at the same time:
"The Grand Prix was taken by German agency Nordpol Hamburg for its internet and TV campaign for the launch of the Renault Modus.
Answering the brief to sell the car's "young at heart" proposition, the agency ran a internet teaser campaign and email to Renault prospects to tell them to when to watch a mystery TV ad, without telling them what product it was for.
The ad was special in that slightly different versions of it were broadcast simultaneously on two different TV channels. The audience was asked to channel hop between the two ads to get the full impact. They were then directed to see the ad's ending on the Modus website and encouraged to register for a test drive.
The judges applauded the campaign for signposting the future of direct marketing."
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