Monday, April 13, 2015

Marketing with Giphy & Facebook Messenger

Giphy is one of the apps that is now integrated into Facebook Messenger.

Giphy is, as the name suggests, a search engine for gifs, and has pretty much anything you can imagine from pics of places and celebrities, to brands.

The integration with Facebook Messenger makes it easy to add these to your conversation to amuse or annoy your friends.

Fox has put lots of Game of Thrones gifs on Giphy to promote the new series.  If you search for #CatchDrogon (not a typo - Drogon is the name of a dragon) on Giphy you see pictures like this:

Which you can share in Messenger like this:

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