Guinness Hands TV Ad

Here's a YouTube preview of the new Guinness campaign, due to hit the UK TV screens next week.

I like it. Some of the commenters on YouTube (well, one actually) have said that they expected something glossier with a bigger budget, but Guinness is about great ads, and not sticking to one formula.

Yes we all love 'Horses', but this is far more in the vein of 'Dancer' (or Anticipation as it was more properly known), the low budget commercial from Ireland that became a big hit the mid-Nineties.

Declaring an interest - media planning and buying by my colleagues at Carat, creative by AMV BBDO