Wednesday, February 16, 2005
Those Virals Keep Getting Weirder...
Who Ordered Room Service?
Virals keep getting weirder, keep pushing the boundaries of taste and crassness, to try to get people to take an interest.
Watch this one
Then ask yourself:
- Who was it for?
- Did that surprise me?
- Will I remember it?
- Does it increase my likelihood to buy the product?
- Does it make me have more respect for the product?
- How would the traditional target market respond to the ad?
- Or is is a hoax - can we tell any more?
I'll take it as a given that you will think about the product in a new way.