Friday, February 27, 2015

Brands react to #TheDress

Today everyone (clearly not everyone...) is talking about The Dress.  Sparked off by a Buzzfeed article on a debate on Tumblr about the colour of a dress (nearly 22m views at time of writing, in less than 24 hours, with 6 follow-up articles), it's a debate about the colours of a two colour dress.

Essentially, the colours you see are determined by your screen brightness and your eyes, but somehow the story went viral, driven by celebs like Taylor Swift commenting.  It's helped distract us from Jihadi John, the story that is on the front page of all UK newspapers, anyway.

Here are how some brands have tried to hijack the #TheDress hashtag:

(See times for approximate order of posting)

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