Thursday, September 08, 2005

New Banner Format - Chat Banner

I found out about this from a posting to the UKNM discussion list:

Subject: Start Creative: Chat Banner.
From: Alastair Cox
Date: Wed, 07 Sep 2005 00:25:01 +0100
X-Message-Number: 8

Hello,

Thought I'd share up a new banner format with you that we have developed
with Creative Virtual (Lingubot(tm) technology) and Eyeblaster (rich media
ad-serving, tracking and reporting).

In short, we have put lingubot and ad-serving technology together so that
customers can pull product and service information into a banner within the
context of a running conversation.

As a proof of concept we have built a 'travel concierge' that will answer
basic questions on planning and booking a holiday which you can try here:
http://www.creativevirtual.com/chatbanner/xpandableBanner.html
(Try asking questions about passports, visas, the weather, booking a
holiday, car hire, skiing etc.)

Caveats:

It's a prototype so the knowledge base is limited.
Think this is cool / worth sharing because it's an advertising format based
on customer pull rather than marketing push.
Good scope for real word application - so happy to supply details on
request.

Alastair

Business Development Manager
Start Creative, 2 Sheraton Street, Soho, London, W1F 8BH.
T: 020 7269 0185 F: 020 7269 0102 M: 078 1332 4240
www.startcreative.co.uk

See the banner here

5 comments:

Alastar Cox said...

Hi there,

If you would like a fact sheet just try the prototype and type 'send me info on the chat banner', it will then take you through some data capture and send you an SMS to confirm.

Or you can just drop me a line.

Many thanks, Alastair.

Brian said...

Hey, you have a great blog here! I'm definitely going to bookmark you!

I have a list mailing mortgage site/blog. It pretty much covers list mailing mortgage related stuff.

Come and check it out if you get time :-)

Brian said...

Hey, you have a great blog here! I'm definitely going to bookmark you!

I have a television advertising site/blog. It pretty much covers television advertising related stuff.

Come and check it out if you get time :-)

Infactahost.com said...

Hey, you have a great blog here! I'm definitely going to bookmark you!

I have a email marketing solution site/blog. It pretty much covers email marketing solution related stuff.

Come and check it out if you get time :-)

Living in Thailand said...

Nice site maybe we can do something!Free SMS and Free Fax

Related Posts with Thumbnails