Thursday, September 08, 2005

New Banner Format - Chat Banner

I found out about this from a posting to the UKNM discussion list:

Subject: Start Creative: Chat Banner.
From: Alastair Cox
Date: Wed, 07 Sep 2005 00:25:01 +0100
X-Message-Number: 8


Thought I'd share up a new banner format with you that we have developed
with Creative Virtual (Lingubot(tm) technology) and Eyeblaster (rich media
ad-serving, tracking and reporting).

In short, we have put lingubot and ad-serving technology together so that
customers can pull product and service information into a banner within the
context of a running conversation.

As a proof of concept we have built a 'travel concierge' that will answer
basic questions on planning and booking a holiday which you can try here:
(Try asking questions about passports, visas, the weather, booking a
holiday, car hire, skiing etc.)


It's a prototype so the knowledge base is limited.
Think this is cool / worth sharing because it's an advertising format based
on customer pull rather than marketing push.
Good scope for real word application - so happy to supply details on


Business Development Manager
Start Creative, 2 Sheraton Street, Soho, London, W1F 8BH.
T: 020 7269 0185 F: 020 7269 0102 M: 078 1332 4240

See the banner here

1 comment:

Anonymous said...

Hi there,

If you would like a fact sheet just try the prototype and type 'send me info on the chat banner', it will then take you through some data capture and send you an SMS to confirm.

Or you can just drop me a line.

Many thanks, Alastair.

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