New Banner Format - Chat Banner

I found out about this from a posting to the UKNM discussion list:

Subject: Start Creative: Chat Banner.
From: Alastair Cox
Date: Wed, 07 Sep 2005 00:25:01 +0100
X-Message-Number: 8

Hello,

Thought I'd share up a new banner format with you that we have developed
with Creative Virtual (Lingubot(tm) technology) and Eyeblaster (rich media
ad-serving, tracking and reporting).

In short, we have put lingubot and ad-serving technology together so that
customers can pull product and service information into a banner within the
context of a running conversation.

As a proof of concept we have built a 'travel concierge' that will answer
basic questions on planning and booking a holiday which you can try here:
http://www.creativevirtual.com/chatbanner/xpandableBanner.html
(Try asking questions about passports, visas, the weather, booking a
holiday, car hire, skiing etc.)

Caveats:

It's a prototype so the knowledge base is limited.
Think this is cool / worth sharing because it's an advertising format based
on customer pull rather than marketing push.
Good scope for real word application - so happy to supply details on
request.

Alastair

Business Development Manager
Start Creative, 2 Sheraton Street, Soho, London, W1F 8BH.
T: 020 7269 0185 F: 020 7269 0102 M: 078 1332 4240
www.startcreative.co.uk

See the banner here