RAC Great Car Cover Up

Here is a really great bit of work from glue London, one of Isobar's agencies:

"glue London have launched an online viral to raise awareness of RAC’s Car Data Check product which now costs only £5.

www.thegreatcarcoverup.com which is running until 4th October, gives consumers the chance to win one of three mystery cars - a stunning convertible worth tens of thousands of pounds, a guaranteed head turner or a complete dud. But which is which? The website provides footage of the three cars that have their identities concealed. They have been filmed in a secret London location, and users are asked to text their choice of car A, B or C for just £1, of which all the profits from the competition will go to the road safety charity, Brake. The winners of each car will be chosen at random and asked to pick up their car at the Grand Reveal which will be filmed on the 17th October and shown on the website.

Users are able to view the three mystery cars by looking at three different camera angles and they are also able to view Mike the security guard keeping an eye over the cars. The website offers consumers a free bonus entry into the prize draw if they send on the competition details to their friends, as well as a car popularity graph so that they can see which car is receiving the most votes."