I've belatedly realised why we're seeing so many 'flavour' ideas for drinks and FMCG brands online - it's that they've really only just started to use online in a big way, and flavours are a convenient hook to rally people around.
Anyway, today's comes from Australia, and is for Magnum.
In Magnum Worship you have to select a flavour to worship, choose your dance and so on. Very well done, with all the social network integration that you'd expect.
But there's more - hidden away (a bit) on the site is an 18+ section that shows you how to make cocktails with Magnums. Whoa!
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