Wednesday, August 29, 2012

Using Twitter to make the gig better

A couple of great examples of how artists are using Twitter to make the live concert experience even better.

First, Enrique Iglesias asked fans to Tweet their seat number before his #EnriqueJLotour, for the chance to meet him backstage afterwards.

The message also appeared on the electronic signs at the venue.

Lots of fans did, many including pictures of themselves, which presumably helped their chances:

Fans got to meet him, tweeted their pictures, and Enrique even tweeted pics of himself and the fans:

Full details and more pics on this Storify

Very smart stuff!

Second, One Direction, who use Twitter in an incredibly engaging way, always ask fans to submit questions to them, which they answer during a section of the gig.

It goes a bit like this:

Whatever you think of One Direction's music, you have to say that it looks like a fun night out!

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