Thursday, August 23, 2012

One Direction launch their new single

Just tell people it's coming out, than let them buy it a few hours later.  No paid media.

& get the individual band members to tweet about it too (Harry Styles now has more followers than the corporate One Direction account, as well as being the 15th most popular user globally on Instagram)

A couple of hours later the video has had over 12,000 comments.

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