Monday, October 01, 2012

Paddy Power's Twitter Skywriting

Europe retained the Ryder Cup this weekend, and one of their biggest supporters was Paddy Power.
Paddy Power bought the promoted trend #GoEurope on Sunday, and had a team of skywriters, organised through CURB media, to put some of the Tweets into the sky, visible 20 miles away.

A brilliant stunt, and a great way of turning Tweets into real world objects, albeit transitory ones.

Full press release here, and more analysis here.

Also - as a sign of how well Paddy Power did with their promoted trend, Javier Ballesteros Tweeted this - & got over 1,000 retweets - presumably without payment:

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