Wednesday, March 20, 2013

Personalising whiskey with Evrything

This is a nice use of the technology Evrything by Diageo in Brazil.

They wanted to let sons give their dads a personalised bottle of whiskey on Father's Day, so they personlised bottles with a QR code, then let the people who bought them assign a unique film to the bottle.

It's a fun idea, and probably easily transferable to lots of other campaigns.

More here

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