Tuesday, April 29, 2014

Umeå Energi uses Oculus Rift to show the benefits fast broadband

Love this.  Taking the idea of using a scientific experiment (kind of) as an instructional ad (see also ASH's use of Tinder to show how smoking is a turn-off), Swedish utilities company Umeå Energi created an Oculus Rift headset with a 3 second delay between what was happening in front of the user and what they saw - with entertaining results...

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