Wednesday, October 01, 2014

#ThatSongWhen for Spotify

A good new campaign, highlighting the significance certain songs have for people

For example


they've also got some influencers to get involved:

(Caption reads: Paul Simon's "Kodachrome" is #thatsongwhen I made my first very long journey in a 2CV just after passing my driving test! ( so chuffed to be collaborating with @spotify on this project. If you go to you can share your song too 🎶 ))


& there's a Spotify site where you can tell your own stories

I really like the tone - very celebratory.

More here

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