Thursday, December 11, 2014

YouTube with Ads on Apple TV

The new YouTube app on Apple TV brings lots of functionality (lots of it things that you'd have thought would already be there), plus it now supports advertising - so you can target ads in YouTube at people watching on an Apple TV.

I'm sure this much be coming to Chromecast too - this data shows that Chromecast has now overtaken Apple TV in share in US broadband households (but both are behind Roku).

Connected TV, with ads that you can target like online ads, is coming.

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