Tuesday, February 03, 2015

McDonald's Super Bowl Twitter Stunt

McDonalds seem to have won the Super Bowl on Twitter this year with a classic 'why didn't I think of that?' stunt -

Their Super Bowl ad used the theme 'Lovin' - showing people paying in-store with making a loving gesture ('The price is that you call your mom and say you love her')

What they did next was brilliant:

They tweeted during each ad break, letting people win the other Super Bowl brands' products by RT-ing their tweets - a Mercedes, a Victoria's Secret gift card, a wheelbarrow full of Doritos...

Not all of the products were given away in such a literal way - the tweet for the 50 Shades of Grey trailer for example was a ride in a helicopter (rather than a BDSM session)

(UK readers will recognise that this is something that has been done on Ant & Dec's Saturday Night Takeaway - game show contestants win all the products in a TV ad break)

Given the engagement and plaudits McDonalds has received for this I'm sure they'll do it again - maybe it will become a new Super bowl tradition?

Full story here  (& it seems that McDonalds had 1.2m RTs over the course of the night)

In other McDonalds news, they've been auctioning a small number of bottles of Big Mac Sauce in Australia for charity - and bids have reached over £10,000

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