Friday, July 10, 2015
Scan a Dorito
There are lots of brands who let you scan a code or a logo to win a prize or 'unlock content' like videos, but this is the first one I've seen where you scan the actual product.
Doritos are letting you scan a new 3D Bacon Ranch snack to watch exclusive videos on your phones.
As image recognition get better I expect we'll see more of these - it's easier to recognise a logo than a product, but now we may see a space to scanning biscuits, chocolate bars and more.