Seemingly everyone is playing (& talking about) Pokemon Go
It's not yet possible to buy locations in the UK - although it will come soon, and McDonalds has paid for 'Gyms' to be located at 3,000 of its restaurants in Japan - but some companies are using guerrilla tactics to capitalise on the craze.
Why are we on a mission to feed the Pokemon gyms across the land? #GottaFeedEmAllhttps://t.co/kdN7tQMqPZ— Deliveroo (@Deliveroo) July 25, 2016
For example, Deliveroo, the food delivery people, are taking out food to popular gyms, and giving it out to players when they tweet the #GottaFeedEmAll hashtag - with a different restaurant each day
A Wild Deliveroo Appears! We're out feeding Pokemon Go gyms in London. Tweet #GottaFeedEmAll + location to lure us! pic.twitter.com/h3lpam6Sf7— Deliveroo (@Deliveroo) July 25, 2016
See some happy customers here: