Wednesday, February 14, 2018

Nike's #LDNR Half Term Takeover

Everyone seems to love the new Nike ad Nothing Beats a Londoner

What's also really clever is how they have created a whole series of events, shown on this map, that people in London can get involved with over half term, using the Nike Plus app.

A map showed events you could sign up for - 3 days in the map has gone and almost all the events are fully booked.

A great idea, brilliantly executed.  Lots of sharing on Instagram too

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