Tuesday, January 25, 2005

Volkswagen Polo - A Selection of Views

Whethere it was officially sanctioned or not, the Polo viral certainly seems to have got a lot of coverage.

In roughly chronological order:

New York Post - first off the blocks

The Guardian - first major UK paper to feature the story

Digital Bulletin - UK trade press

The Observer - moves the story on a bit

The Mirror - gets lots of the details wrong

Mediapost - puts it into a marketing context

Jerusalem Post - very in depth semiotic analysis

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