Volvo have launched a new site to promote their new XC90 V8 SUV, prior to a full TV campaign etc.
The site itself is not all that innovative, but one area allows you to make a direct comparison with other SUVs.
This is something I have also seen on another US auto site - Saturn also allows you to compare with other marques.
Interesting examples of manufacturer sites impinging on the territory of the 3rd party sites (Autotrader etc)
Subscribe to:
Post Comments (Atom)
1 comment:
Interesting, but there are a few cheap shots in there. It's not surprising that the Volvo is the only one with 'Premair (R)' for example, as I assume this is a Volvo technology.
Also, where are Landrover? There absence is highly suspicious when you are comparing this type of vehicle...
Post a Comment