Thursday, December 08, 2005

Virgin Mobile 'Jason Donovan' Stunt

Virgin Mobile has just revealed that they were behind a media frenzy in Australia, relating to the mobile number of Jason Donovan becomeing public. This is a very clever, multi-layered stunt, and it's impressive that Vodafone are comfortable with coming clean about their involvement.

Full case study here (online presentation)

Adrants article here

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