![](http://photos1.blogger.com/blogger/6027/204/320/Donovan.jpg)
Virgin Mobile has just revealed that they were behind a media frenzy in Australia, relating to the mobile number of Jason Donovan becomeing public. This is a very clever, multi-layered stunt, and it's impressive that Vodafone are comfortable with coming clean about their involvement.
Full case study here (online presentation)
Adrants article here
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