Thursday, December 08, 2005
Virgin Mobile 'Jason Donovan' Stunt
Virgin Mobile has just revealed that they were behind a media frenzy in Australia, relating to the mobile number of Jason Donovan becomeing public. This is a very clever, multi-layered stunt, and it's impressive that Vodafone are comfortable with coming clean about their involvement.
Full case study here (online presentation)
Adrants article here