Wednesday, July 06, 2011
The first campaign on Google Plus
Israeli agency pH Creative is claiming that they have done the first creative campaign on Google+
It's not consumer-focussed (see the comments to my post on the first consumer brand on Google+), but it is pretty clever, albeit a bit spammy. In fact, it's more a campaign *using* Google+ as a reward mechanism than actually on Google+, but let's move on...
According to TNW:
"pH saw the hugely increasing demand for Google+ invitations, and the company had heard about a workaround that would allow you to invite people by tagging them in a photo. So pH went to work creating an image that was nothing more than an invitation, then tagging anyone in the marketing industry who dropped them an email requesting to be invited."