Wednesday, August 23, 2006

MySpace Vs. YouTube in Europe

A few weeks ago I wrote that Alexa data said that YouTube had greater global reach than MySpace.

No other source has yet confirmed this, but theComScore data for July (see chart) shows that in all major markets in the UK YouTube now has more reach than MySpace. It is most extreme in Spain, where YouTube has nearly 4 times the reach.

Incidentally the global figures from ComScore still put MySpace significantly ahead, but a) ComScore does not track in all Asian markets, and b) YouTube is likely to overtake in any case in the next month or two.

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